How it works

Live on your phone line in days

Six steps. We do five of them.

  1. 01

    Discovery call

    15 minutes. Your services, area, rules.

  2. 02

    We ingest your business

    Website, pricing rules, FAQs — all of it.

  3. 03

    Agent built & tuned

    Hand-tuned system prompt + knowledge base. Real artifacts:

    system-prompt.md — redacted excerpt
    ## Identity
    You are {agent_name}, the virtual receptionist for
    {company_name}, a {niche} company serving {service_area}.
    You answer inbound calls 24/7 — warm, professional,
    efficient. You ALWAYS disclose you are an AI assistant.
    
    ## Goals, in priority order
    1. Capture the lead: NAME, PHONE, CITY, SERVICE.
    2. Book the free consultation.
    3. Answer ONLY from your knowledge base. Never guess.
    
    ## SOUND HUMAN — anti-repetition rules (CRITICAL)
    - You are SPEAKING, not writing. No lists, no labels.
    - Once something is said, it is SETTLED. Never repeat.
    - Use the caller's name at MOST twice per call.
    - Never quote exact prices — book the estimate instead.
    █████████████████████████████████████████
    knowledge-base.md — redacted excerpt
    ## Company
    - Brand: ████████ · serving ██████████ + ████████
    - Licensed & insured · WSIB coverage
    
    ## Key selling points
    - FREE on-site consultation + express quote
    - 2-YEAR warranty: labor AND materials
    - Most residential projects done in ONE DAY
    
    ## FAQs (facts only — never invented)
    Q: How long does installation take?
    A: Most homes: one day. Complex installs: 2 days–1 week.
    █████████████████████████████████████████
  4. 04

    Test calls together

    You call it. We refine until it sounds right.

  5. 05

    Go live on your number

    New line or call forwarding. No hardware.

  6. 06

    Always improving

    Monitoring, transcripts, monthly tuning.

The lead pipeline

Every call becomes this

Call answered
Transcript
Fields extracted
Your inbox

New lead — Roof leak repair

to: you · just now

Name
Mike Daniels
Phone
(512) 555-0143
City
Round Rock, TX
Service
Leak repair — master bedroom
Preferred time
Tomorrow morning
Urgency
High — active leak

Under the hood

Built like software, not a script

Sub-second responses

Voice models tuned for phone latency.

Interruptible

Talk over it — it stops and listens.

Grounded answers

Retrieves from YOUR knowledge base. No guessing.

Right model per job

Fast models talk. Big models extract leads.

Hear the finished product

15 minutes — we scope your agent on the spot.